Carling Bows Out Of Leeds & Reading Festival

November 26, 2007

After a nine year partnership Carling have announced that they will no longer be the headline sponsor or official lager of the Reading and Leeds festivals.

This marks a happy turning point in the festival’s history with Reading Festival reclaiming its prestigious name after the Carling Weekend association. The festival first arrived in Reading in 1971 and has been hosted on the same site on the banks of the river Thames ever since.

The Reading Festival underwent a serious shake up and opened with a stellar line-up including New Order, The Pogues, The Mission, The Wonder Stuff and The Sugarcubes, that would put Reading back on the music fans radar and cement the future of the festival for ever more.